Today we would like to share a small but meaningful reflection inspired by a real experience.rnrnNot long ago, while travelling, we entered a café and were given a small city guide. Among the useful information was a list of the best coffee shops in town. The barista had just recommended that we try the coffee of his competitors. Impossible? Not at all.rnrnSharing a passion for coffee and a love for this world is not only possible, it is necessary and desirable. Knowledge is easy to share, but it means little if we are unwilling to share the passion behind it.rnrnThe fascinating world of coffee cannot be built on secrets and jealousy: growth comes from sharing knowledge and passion.